The Signal blog
Guides and comparisons for businesses that sell with a conversation: why visitors leave without a word, what to ask them, and which tools fit. Written by Vincent Trienpont.
Can I see who visits my website? What's possible and legal
Analytics shows how many visit and from where. Names, no. Companies, sometimes. What you can see in 2026, what EU law says, and the way that works.
Website traffic but no leads? A 15-minute diagnosis
Visitors come, nobody gets in touch. Four questions tell you which problem you have: wrong traffic, no next step, a broken form, or visitors not ready yet.
Last-minute Black Friday prep for small Shopify stores
Ten Black Friday jobs a small Shopify store can still do in the last weeks, each under a day, ranked by impact, with the time each one takes.
Black Friday offers for clinics, salons and trades
You can't ship a discounted product. Seasonal offers that do work for clinics, salons and trades, and how to show them to people already on your site.
Cyber Monday for small Shopify stores: a 48-hour plan
What a small shop can do between Black Friday and the end of Cyber Monday: follow up with the visitors who didn't buy, and switch offers cleanly.
Leadfeeder vs Leadinfo: a comparison for Benelux companies
Leadfeeder and Leadinfo side by side from their own pages: prices per tier, users, contracts, Benelux coverage, GDPR and hosting. Checked October 2026.
Is website visitor identification GDPR compliant?
Company lookups and person-level matching: what EU law, the courts and regulators say, and the option vendors leave out. Plain English, not legal advice.
Why is no one buying from my Shopify store? 12 checks
Visitors but no orders? 12 checks for a small Shopify store before Black Friday: where to look in your admin, what bad looks like, and the fix.
Black Friday traffic, no sales: browsing or waiting?
Busy shop, few orders in November? How to tell browsers, comparers and people waiting for the sale apart, and what to offer each group.
One-question gift finder: a lighter Shopify quiz alternative
What Shopify product quiz apps cost and how many shoppers finish them, how to build a one-question gift finder yourself, and when a full quiz is better.
Calendly routing forms vs asking one question
How Calendly routing forms work, which plan you need and what they cost, and when one question on the page books more calls for a small team.
GDPR-friendly scheduling tools: who hosts in the EU?
Where 13 booking tools store your data, how each offers a DPA, and what GDPR really asks of a scheduler. From each vendor's own pages; not legal advice.
Leadfeeder pricing: what each plan costs a small team
Every Leadfeeder plan and tier from its own pricing page: Discover, Activate, Scale, credits, yearly vs monthly, and the renewal terms, worked out per year.
How to build a Black Friday early-access list in 4 weeks
A week-by-week plan for small shops: collect sign-ups without paid ads, stay within EU email rules, and let your list shop first, with Shopify steps.
Black Friday popups vs one question: what annoys shoppers less
What Google, usability research and popup data say about Black Friday popups, which ones break EU rules, and a gentler way to ask shoppers what they want.
Chili Piper pricing: what it costs a small team in 2026
Chili Piper's 2026 plans, seats, AI credits and multi-year discounts from its own pricing page, worked out for small teams, with cheaper options.
Is RB2B legal in the EU? A plain-English GDPR answer
What RB2B says about GDPR, what EU law asks of a European website that installs it, and how regulators treat similar tools. Plain English, not legal advice.
Leadfeeder alternatives for small businesses
What Leadfeeder costs and commits you to, how many small-business visitors a company lookup can name, and the alternatives, with prices and terms checked.
Black Friday for small online shops: a 5-week plan
A week-by-week Black Friday plan for one- to five-person online shops: what to decide, build, test and send, with the dates for 2026.
Black Friday without big discounts: offers small shops can afford
What a Black Friday discount really costs a small shop, and offers that protect your margin: free delivery, gifts, bundles, credit for later.
Chili Piper alternatives for small teams
Chili Piper starts at $15,000 a year. What small teams use instead to book inbound leads, what each costs, where your data is hosted, and when to skip routing.
The EU 30-day price rule for Black Friday, for small shops
What the EU's 30-day lowest-price rule means for your Black Friday discounts, how Shopify's compare-at price trips shops up, and a checklist.
RB2B alternatives for European websites
RB2B only names US visitors. What works for EU and UK traffic instead, what each tool really identifies, what it costs, and what GDPR asks of you.
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