How we write the Signal blog

The blog is for owners and marketers of small businesses who want more of their website visitors to get in touch. Every article answers one question, as plainly as we can.

Who writes it

Every article is published under the name of Vincent Trienpont, who reads it in full and approves it before it goes live. Nothing is published automatically.

How articles are made

Articles are drafted with AI from Signal's own data, our experience with our own and our clients' websites, and public sources. They are then reviewed, edited and approved by Vincent Trienpont. Each article says so at the end: “Drafted with AI from Signal's own data and the sources listed, then reviewed, edited and approved by Vincent Trienpont.”

Numbers from real websites (We Do Dev Work, ThaiRanked and Signal's demos) are totals and percentages. We never publish anything about a single visitor.

Sources and comparisons

Every article lists its sources, each with the date it was checked on. Facts about other companies' products, including prices, come from their own websites. We re-check comparisons and prices every 90 days, and other articles at least once a year.

Dates and corrections

An article shows the date it was published, and an “Updated” date only when its content really changed. When we fix a mistake, we say so at the end of the article: “Corrected on [date]: what changed”.

Spotted something wrong or out of date? Write to us and we'll fix it.

What we don't do

We don't accept paid or guest articles, and no one pays to be mentioned. Signal is our product, so when we compare it with others we say where the other tool is the better choice.