How do they work?
The same way. A script on your site sees the network each visit comes from. If that network belongs to a company, the tool looks it up and shows you the company, the pages it read, and data about it. If the network belongs to an internet provider, there's no company to show.
Leadfeeder's help centre names those provider visits: someone "on home Internet", "using their mobile network", or on wifi "in an airport or coffee shop". It says that because every customer is different, "there is no way to honestly give a percentage of visitors identified".
Leadinfo does give a figure. Its pricing page says the companies it identifies are "roughly 30% of your website visitors". Its own comparison page says 35 to 40%, as an EU average. Both are Leadinfo's claims, and your share depends on who your visitors are.
Both count a company once a month however often it comes back, and neither charges for provider visits.
What do they cost?
Both price by companies identified a month. The tiers don't line up exactly, so this table shows what each costs at the top of each of Leadinfo's tiers, with the Leadfeeder Discover tier that covers it.
| Companies a month | Leadfeeder Discover, yearly | Leadfeeder Discover, monthly | Leadinfo, yearly | Leadinfo, monthly |
|---|---|---|---|---|
| Up to 50 | €79 | €113 | €69 (Starter) | €99 (Starter) |
| Up to 100 | €109 | €156 | €99 (Starter) | €129 (Starter) |
| Up to 250 | €179 (201 to 400) | €256 | €159 (Scale) | €209 (Scale) |
| Up to 500 | €249 (401 to 500) | €356 | €209 (Scale) | €279 (Scale) |
| Up to 1,000 | €309 (501 to 1,000) | €441 | €309 (Scale) | €409 (Scale) |
Below 100 companies a month, Leadinfo is €10 a month cheaper billed yearly. A year at 100 companies costs €1,308 on Leadfeeder and €1,188 on Leadinfo. At 1,000 companies they cost the same.
Two warnings on Leadinfo's page. The plan cards and the full price list agree with the table above, but a "calculate your price" panel on the same page shows lower figures, from €49 a month. And Leadinfo says that after the trial "we'll send you a tailored offer". Ask for the price in writing before you sign.
Above these tiers, Leadfeeder's Activate plan starts at €369 a month billed yearly, and Leadinfo's Pro plan at €359. Every Leadfeeder plan and tier is in Leadfeeder pricing.
What you get for the money
- Free plan. Leadfeeder's Lite plan is free: the last 100 companies a month, 7 days of history. Leadinfo has no free plan. Both have a 14-day free trial with no card.
- Users. Leadfeeder has unlimited users on every plan. Leadinfo's Starter includes 3 users, Scale 10, and Pro unlimited.
- CRM. Leadfeeder's Discover includes CRM sync; its pricing page lists two-way sync with HubSpot, Salesforce and Pipedrive. On Leadinfo's Starter you send companies to your CRM by hand. Automatic sharing and the HubSpot integration start on Scale, Salesforce on Pro.
- Contact details. Leadinfo's plans include its database of decision makers, with LinkedIn profiles, email addresses and phone numbers; personal mobile numbers only on Pro. Its pricing page doesn't mention credits or a limit. Leadfeeder charges contacts in credits: 0.2 for an email address, 1 for an email address and phone number, and 1 to push a record to your CRM. Its help centre says Discover includes 50 credits a month.
- Over your limit. Leadfeeder: more companies "will not appear in your feed until the next billing period". Leadinfo: it "will continue collecting leads but these will not be visible to you". In both cases, you upgrade to see them.
The contract terms
| Leadfeeder | Leadinfo | |
|---|---|---|
| Yearly vs monthly | 30% off yearly, paid 12 months upfront | Yearly and monthly prices on the page; the terms say fees are paid in advance |
| Stopping a monthly plan | Cancel any time before the next billing period | One month's notice before the next invoice date |
| Stopping a yearly plan | Renews automatically; cancel at least 30 days before the end | Ask at least one month before the end of the billing period |
| Price changes | Up to 5% a year, with notice | Any time, announced 30 days ahead; you may stop before they apply |
| Refunds | Not mentioned in the terms | The terms say payments can't be refunded |
| Law | German or Finnish | Dutch |
Whichever you choose, put the renewal date, minus the notice period, in your calendar the day you sign.
Which is stronger in the Benelux?
Neither publishes match rates by country, so no one outside can measure this. What their own pages say:
- Leadinfo is from Rotterdam and has been part of team.blue since 2022. It says it became "a leading software in the Benelux and DACH region", and serves customers in the Netherlands, Belgium, Germany, the UK and Denmark. Its company data comes from public sources "such as the Chamber of Commerce". Its website is also in Dutch, and its contract is under Dutch law.
- Leadfeeder is run by Dealfront Group GmbH, with Dealfront Germany and Dealfront Finland as contracting entities. Dealfront went back to the Leadfeeder name in March 2026. Its homepage says it is "trusted by 15,000+ companies"; it doesn't list countries.
For a Dutch or Belgian company, Leadinfo's home market is a real argument, as is a contract in Dutch under Dutch law. But the names you see depend more on your visitors' networks than on the vendor. Run both free trials on the same weeks and compare the lists.
GDPR: what each asks of you
Both match an IP address to a company, and Leadinfo's own FAQ notes that under the GDPR an IP address counts as personal data. Both host on Amazon Web Services in Ireland, and both act as your processor, with a data processing agreement.
- Leadfeeder says it processes personal data on the basis of legitimate interest. Its GDPR page leaves your own legal obligations to you, and doesn't say whether you need consent.
- Leadinfo says you must choose the legal basis yourself, consent or legitimate interest. Its GDPR page recommends getting visitors' consent before its tracking code runs, and it offers a cookie-free tracking option. It processes only "pseudonymous IP addresses", deletes them in time, and asks you to mention it in your privacy statement.
If you wait for consent, you'll only see companies whose visitors accept your cookie banner; keep that in mind when you compare trial numbers. We look at how this works for other tools in RB2B alternatives for European websites. This isn't legal advice.
When is each the better choice?
Choose Leadfeeder if you want a free plan to start, several people looking at the feed, or CRM sync on the entry plan, and you're happy to pay for contact details as you go.
Choose Leadinfo if you're in the Benelux and want a supplier from your own market with a contract under Dutch law, contact details included in the plan, and a one-month notice period.
Either fits a business that sells to mid-size and larger companies whose staff browse from the office network or a company VPN. If your buyers are small businesses or people at home, expect short lists from both; we cover that in Leadfeeder alternatives for small businesses.
Where Signal fits instead
Signal answers a different question. Instead of "which company visited?", it asks "who is ready to talk, and about what?". It reads what a visitor does on your site, asks one short question when the answer would change what to offer, and offers the ready ones a call, a call back or WhatsApp.
It doesn't buy contact data or keep IP addresses. When a visit comes from an organisation's own network, it shows that organisation's name, looked up and never stored; home and mobile connections never show one. You get fewer names than a lookup tool promises, but each one comes from someone who chose to give it. It's hosted in Frankfurt and priced by visitors, with no seats and no credits, from €39 a month, monthly or yearly with no contract. See Signal compared with Leadfeeder, our pricing, or all our comparisons.
