What does Chili Piper do and cost?

Chili Piper's main products are Form Concierge (booking a meeting straight after a form), Distro (sharing out leads between reps), Handoff (passing meetings from one rep to another), chat, and its scheduler, ChiliCal. It connects to Salesforce and HubSpot, and its routing rules are built around your CRM's fields and account owners.

Plan Price on its pricing page
Routing & Scheduling $1,250 a month, billed as $15,000 a year; 15 seats, then $45 per seat a month
Experiences $3,500 a month, billed as $42,000 a year; 30 seats, then $50 per seat a month
ChiliCal on its own $12 per user a month, with a minimum of 200 seats

Its pricing page says all plans are billed annually and that monthly billing is "not available at this time". It shows no free plan or trial, only a demo. Its security page says its servers are hosted on Google Cloud "across the United States". We break the prices down for teams of 3 to 20 people in Chili Piper pricing.

Do you need routing at all?

Routing answers one question: which person on your team should take this lead? That matters when you have several reps, territories or product lines. Ask yourself three things first:

  1. How many people take sales calls? If it's one or two, there's nobody to route between.
  2. Do your leads arrive through a form? If most people call, email or WhatsApp you, a form router sees only part of them.
  3. Do you use a CRM? Chili Piper and the tools closest to it work best when your CRM knows who owns which account.

If the answers are "one or two", "not really" and "no", a booking link and a quick reply will do more for you than routing.

The alternatives, side by side

These are the tools that let a visitor fill in a short form and land on the right calendar, with a price on their own pricing page.

Tool Lowest plan with routing forms Free option Where it says data is hosted
Calendly Teams: $16 per seat a month yearly, $20 monthly Free plan; 14-day trial United States or other countries
Cal.com Teams: $12 per user a month, billed yearly Free plan; 14-day trial Pricing page lists US and EU hosting; privacy policy says the US, with EU residency on request
OnceHub Route: $19 per seat a month yearly, $23 monthly Free basic plan Not stated
Zeeg Business: €16 per user a month yearly, €20 monthly Free plan; 14-day trial Europe
RevenueHero Inbound Essentials: $79 a month plus $25 per user yearly, or $99 plus $35 monthly 14-day trial Mainly the United States
Default Growth: $12,000 a year, plus seats None shown Not stated

For where these and other booking tools keep your data, see GDPR-friendly scheduling tools. | Signal | Not a router: €39 a month, monthly or yearly | Early access, set up with you | Frankfurt, EU |

Calendly is the one most teams already know. Routing forms are on its Teams plan, with Salesforce and Marketo connections. How they work, and when one question does the job instead: Calendly routing forms vs asking one question.

Cal.com has routing forms and round robin on its Teams plan, and a free plan. Its pages disagree about EU hosting, so ask before you rely on it.

OnceHub has routing forms and booking inside the form on its Route plan, and chatbots on the plan above.

Zeeg is a European scheduler with routing forms on its Business plan. It's the only tool here that says plainly it's hosted in Europe, with a data processing agreement included.

RevenueHero is the closest to Chili Piper in what it does: booking from your web forms, qualification on what people fill in, round robin, and HubSpot, Salesforce, Zoho and Attio connections. It costs much less, and you can pay monthly.

Default is built for B2B revenue teams like Chili Piper is, with enrichment, qualification, routing and scheduling, starting at $12,000 a year.

Does hosting matter?

If your visitors are in Europe, the names, emails and answers they type into a booking form are personal data. Sending them to a US-hosted tool isn't forbidden, but it means relying on transfer safeguards, such as the EU-US Data Privacy Framework or standard contractual clauses, and saying so in your privacy policy. Several of these tools mention such safeguards; check each one's data processing terms. If you'd rather keep it simple, pick a tool that hosts in the EU. This is a plain-language summary, not legal advice.

Every tool here starts with a form

All of these tools, Chili Piper included, start working when someone fills in a form. On most websites, many visitors never get that far. The rest read two or three pages, compare you with someone else, and leave.

Form tools Signal The visitor fillsin a form The tool routes itto a team member They pick a slotin a calendar It reads what thevisitor does It asks one question,when it helps A call, a call backor WhatsApp Starts after the form Starts during the visit
Form tools start after the form. Signal starts during the visit.

That's the part Signal works on. It reads what a visitor does on your site, asks one short question when the answer would change what to offer ("What are you planning?"), and offers the ready ones a call, a call back or WhatsApp. It needs no CRM and no sales team, and it's hosted in Frankfurt. It doesn't share leads out between reps: if you need that, use one of the tools above, or both. See Signal compared with Chili Piper.

When is Chili Piper the better choice?

  • You have a sales team with several reps and need fair, rule-based routing between them.
  • You live in Salesforce or HubSpot, and want booked meetings, no-shows and handoffs written back to it.
  • You have the budget and inbound volume to justify $15,000 a year or more.

If that's not you, start with the cheapest tool that matches how your leads actually reach you. See all our comparisons.