Comparison
Signal vs RB2B
RB2B identifies anonymous website visitors and pushes them to your sales team, with a focus on fast, simple setup. Signal does something different: it reads each visit, asks one short question when it's unsure, and offers ready visitors the quickest way to talk to you.
At a glance
| Signal | RB2B | |
|---|---|---|
| What it does | Signal reads each visit, asks one short question when it's unsure, and offers ready visitors the quickest way to talk to you. | RB2B identifies anonymous website visitors and pushes them to your sales team, with a focus on fast, simple setup. |
| How it learns who visits | It doesn't look anyone up. Visitors tell you who they are when they ask for something, like a call back or a guide. | A tracking pixel and identity resolution; person-level (contact) identification is marked “US Only” on its pricing page, company-level is available more widely. |
| Paid plans from | €39 a month (5,000 visitors), Starter plan | $79 a month, Starter plan |
| You pay for | Visitors per month; no seats, no credits | Monthly resolutions (identified visitors) |
| Free plan or trial | Early access: we set it up with you, founding customers get a discount | Free plan: 150 resolutions a month, company-level; 7-day full-featured trial |
| Data and privacy | Hosted in Frankfurt (EU); doesn't keep IP addresses | Person-level identification is US-only; see its GDPR page for traffic outside the US |
| Best for | Small businesses that sell with a conversation: agencies, trades, software, shops | B2B teams selling into the US who want named prospects quickly |
Facts about RB2B come from its own website, checked on 4 October 2026: RB2B pricing. Prices change; check theirs before you decide. Spotted something out of date? Tell us and we'll fix it.
Where RB2B is strong
- A free plan and a low entry price
- Very quick to set up
- Named prospects for US traffic
How Signal is different
- RB2B's named-person matches are for US traffic only. Signal works the same for visitors anywhere, because visitors tell you who they are when they ask for something.
- RB2B gives your team names to chase. Signal starts the conversation during the visit, with a question and a next step.
- Signal is hosted in the EU and doesn't keep IP addresses.
Choose RB2B if…
Most of your buyers are in the US and you want named prospects for outbound.
Choose Signal if…
Your visitors are in Europe, or you want leads who chose to talk to you rather than names to cold-email.
Questions
Is Signal a RB2B alternative?
For some teams. RB2B is a good fit if most of your buyers are in the US and you want named prospects for outbound. Signal fits better if your visitors are in Europe, or you want leads who chose to talk to you rather than names to cold-email.
Can I use Signal and RB2B together?
Yes. They don't get in each other's way: Signal works during the visit, while RB2B works with the visit data afterwards.
See Signal on your own site
We'll set it up with you in shadow mode, so you can judge it on your real visitors before anyone sees it.