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Visitor signals for small businesses

Know who's ready to buy, and ask the one question that matters

Signal turns anonymous browsing into well-timed conversations, so you talk to the people who are ready, at the moment they're ready. Everyone else gets a gentle next step.

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Your website is busy. Your inbox isn't.

Most visitors leave without a word

They read your pages, compare, and go. You never learn who was ready.

Forms ask everyone everything

Long contact forms scare off the curious and slow down the ready.

You hear about it too late

By the time a lead reaches you, they've often spoken to someone else.

Why Signal is different

Not another chatbot, pop-up or tracking tool

Reads intent, not identity

Other tools try to find out who you are from your IP address and data brokers. Signal works out what a visitor needs and how soon, from what they do on your site.

Asks instead of guessing

Chatbots wait to be spoken to; pop-ups shout at everyone. Signal asks one short question, only when the answer changes what it offers.

A way in, not a form

Ready visitors get a booking link, a call back or WhatsApp right away. The rest get a gentle next step, not a hard sell.

Made for small businesses

Set up in minutes: Signal reads your website and suggests everything. It works the same for an agency, a plumber, a software company or a shop.

How it works

Three steps, and Signal does the watching

  1. 1

    Add one line to your site

    Paste the snippet. The setup wizard reads your website and suggests your questions, offers and ways to reach you.

  2. 2

    Signal reads each visit

    Which pages, how long, where people came from. When it's unsure, it asks one short question, never a wall of fields.

  3. 3

    Ready visitors reach you

    A booking link, a call back or WhatsApp for the ready ones; a guide for the rest. Your team gets an alert with the whole visit.

Insights

See where your leads come from

Which channels bring visitors who buy, which pages turn readers into leads, and what people answer. Every number says where it comes from.

Who it's for

Made for businesses that sell with a conversation

Agencies and services

Spot the prospects who are ready for a call, and send the rest your best guide.

Local trades

Tell urgent jobs from planners, and let people call, WhatsApp or ask for a call back.

Software

Find the visitors ready for a demo, and give the rest a trial or a tour.

Online shops

Answer the one question that stops someone from buying, right when it matters.

Features

Everything you need, nothing you don't

Set up in minutes

The wizard reads your website and suggests everything. You check it and publish.

Smart forms

One question at a time, and only what's needed. People actually finish them.

Insights that explain themselves

Where visitors come from, which pages make leads, what people answer.

Try it safely first

Shadow mode shows what it would do, without showing visitors anything.

Privacy first

No IP addresses stored, contact details only with consent, old data deleted on schedule.

Your team in the loop

Instant alerts with the whole visit, and the guide people asked for sent automatically.

Pricing

Simple plans that grow with your visitors

Your first project starts a free 14-day trial, no card needed. Prices exclude VAT; pay yearly and get two months free.

Starter

€39 / month

or €390 a year

  • 5,000 visitors a month
  • 1 website
  • 2 team members
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Most popular

Growth

€99 / month

or €990 a year

  • 25,000 visitors a month
  • 3 websites
  • 5 team members
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Scale

€249 / month

or €2,490 a year

  • 100,000 visitors a month
  • 10 websites
  • Unlimited team members
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Above your plan's visitors, Signal pauses its questions until next month: never a surprise bill.

Personal setup

Want a hand setting up?

Tell us about your business and we'll set Signal up with you: the questions, the offers and the follow-up. Founding customers get a discount.

  • We set it up together
  • Founding-customer discount
  • One line to add, one line to remove

This form runs on Signal itself.

Questions

Do I need a developer?

No. Paste one line into your site (most website builders have a place for it), or ask whoever runs your site. The setup wizard does the rest.

Which websites does it work with?

Any website where you can add a script: WordPress, Webflow, Shopify, Squarespace or your own code.

Will it annoy my visitors?

Signal asks at most one short question at a time, only when it helps, and doesn't ask again about something you've already answered. You decide what it offers.

What about privacy?

Signal doesn't save IP addresses, keeps contact details only when people give them with consent, and deletes old data on the schedule you set.

What does it cost?

Plans start at €39 a month (5,000 visitors), up to €249 for 100,000 visitors. Your first project starts a free 14-day trial, no card needed.