Demos with the wrong people
One question about team size keeps your sales team for accounts that need them.
Signal for software companies
Offer a demo to the teams that need one, and a trial to everyone else
Your pricing page gets a lot of visits and your demo calendar gets a lot of tyre-kickers. Signal asks about team size or use case, then offers each visitor the step that fits.
Where it helps
Paid traffic you can't judge
See which campaigns bring visitors who book demos and start trials, not just clicks.
Trials that fade
Follow up three days after a guide or form with a short, personal email, only to people who agreed.
Questions it might ask
- “How big is your team?”
- “What would you use it for?”
- “Are you switching from another tool?”
Next steps it can offer
- Book a demo
- Start a free trial
- Watch a 3-minute tour
Examples. You write your own, or the setup wizard suggests them from your website.
Questions
We're product-led. Is this for us?
Yes: most visitors get the trial button anyway. Signal only steps in for the visitors who'd be better served by a conversation.
Does it identify which company is visiting?
No. Signal doesn't look up companies from IP addresses. It works out intent from behaviour and answers; people tell you who they are when they book.
Can we send leads to our CRM?
Yes, through a signed webhook with every lead. Native CRM connections are on the roadmap.
Signal for your product
We'll set it up with you, in shadow mode first, so you see what it would do before your visitors do.